SEO

What is SEO and its importance in the web positioning in the United States

In this publication you will find important meanings in the SEO On page and Off page, you will also learn of its importance in the positioning within the search engines, I invite you to read this article below.

To know a little more about the definition of SEO (Search Engine Optimization) according to “Wikipedia” is the process of improving the visibility of a website in the organic results of the different search engines “.

SEO plays a fundamental role within search engines, its technique of attracting organic traffic causes more clients to be converted and called to action through their tools.

With SEO a much higher positioning than other articles is achieved and it is possible to identify how users are searching for us through keywords, in order to appear in the first places of the search engines.

If you can get a reference page for Google, thanks to SEO and content, this in turn generates a constant flow of visits to our blog or website, so it is very important to work very well on SEO and content. of value to attract these customers and each time to be better positioned within the search engine.

In this video we will see how Google makes its searches through the page: Click here.

To improve SEO within the page, several factors must be taken into account:

Search for the correct keywords.
The description of the products.
Pay attention in the images.
Be aware of SEO on page.
Optimizer for the mobile.
Be aware of the speed of the load.

It is very important to take into account several factors to consider when writing your blog and start working on SEO, such as creating unique, different and useful content that will help us attract users in an organic way, which is much more important for us and for Google being one of the rules that demands to be a relevant content.

Create content of greater length from 500 characters up to 1500 or more, as long as they are Content of value this will help to be better positioned in the first positions and for which it will be an important content for users, where they will comment, share and be a reference in the middle.

As we discussed earlier the key words are a factor to be taken into account, the title must contain the keyword to position.

The images must be optimized with the text alt and long tail words in the title, use tags H1, H2, H3 where we will focus on the keywords and variations. Tags are usually used to guide the user in browsing and obtain better behavior within the web.

Keep in mind that the more organized the page, the more internal links you have, the more relevant content, the user will have a better relationship with the contents of the page, this will benefit us because the bounce rate is shorter and Google will position us better, always keep in mind at the time of writing do not commit bad spelling.

SEO terms to keep in mind

SEO White

Also known as ‘White SEO’ or white hat. It is the set of techniques that help to position our page in a “lawful” way for search engines.

Black SEO

Also known as ‘Black SEO’ or black hat. Techniques that go out of the recommended or allowed by the search engines (even in the most radical cases may exceed the limit of the legal).

SERPS

The SERP or SERPS are not other than the results of Google.

Ranker

When we talk about ranking a keyword, we refer to the ability to place ourselves in the Google SERPS.

Index

We talk about a content being indexed when Google is able to track it for the first time and add it to its search index (when your page starts to exist for Google).

SEO on page

It consists of preparing the page so that it is easier to read and to search through the search engines. Thanks to SEO on page we can, in some way, “force” or “tell the search engine” which words are most important when positioning.

SEO Off Page

Let’s understand it as the set of techniques that make stronger or more visible in search engines to a certain web page.

External link

We refer to “external link” when from our own website we insert a link that goes from the inside to the outside, that is, to another Internet web page different from ours.

The external links can be: Inbound links & Outbound links

Internal link

An “internal link” implies a link that goes to a different section but within our same web page.

The internal links can be: Inbound link & Outbound link.

Link building

One of the most important and at the same time delicate disciplines within SEO positioning in general that consists of the use of links, both external and internal.

Link juice

It is the force that is transmitted through the links.

Keyword or keyword

One of the cornerstones of SEO. They are the words that we must choose and select in order to try to position them.

Long Tail or long tail

They are keywords composed in turn by several words. They are easier to position than the “normal” keywords, although on the other hand the amount of traffic they usually bring is somewhat less.

Keyword research

It is the search for the most appropriate keywords according to the specific needs of a project.

Anchor Text

The anchor is the text that is used to place over a link or a hyperlink. In short “the words with which we link”.

The Importance of a Blog in SEO

To improve SEO within a page, the best option is a Blog, this will be the first weapon to position in the search engines.

A Blog allows you to:

Indexer more URLs.
Dynamic content.
The blogs with perfect hooks to publish content.
The use of a blog and allows to realize an internal link building strategy.
It is the best element that exists to gain traffic.

In the Inbound Marketing

In the Inbound Marketing methodology, SEO is a fundamental tool.

Being a system for generating content in different social media, the dissemination of content is paramount, it is the moment where SEO comes to work through the research of keywords, the different links to which they will link the contents and the positioning in the search engines.

Conclusion

Currently, companies seek to be at the top of Google, through SEO and with valuable content can be identified by Google as a reference page.

Being the most important search engine, Google reports the majority of active users, that is why companies want to be at the top of the page, to have a greater recognition of the brand and Google to identify it as a generator of content on the subject in particular.

With SEO we are able to position ourselves better against the competition, we can reach more people and future potential customers interested in our service or product through the content generated by the company. For GPS Marketing it is a pleasure to know the methodology and day by day we learn and develop skills, every day we learn new things and in the Inbound Marketing it forces us to prepare more every day.

Companies like Metroblock and SFC STRIKER use the SEO technique to improve their positioning on the web, managing to use all the techniques related to SEO in order to be in a better position than their competitors.

José Luis Gutiérrez Ceron

José Luis Gutiérrez Ceron Industrial engineer, emphasis on quality processes, Master in Marketing Management, postgraduate in Inbound Marketing and branded content, I have worked in the creation of content, creation of digital strategies, 10 years of experience in event strategies and brand development. During the last 5 years I am related to the whole digital marketing environment, using digital tools to empower companies.