Inbound Marketing

10 differences between Inbound Marketing VS Outbound Marketing.

In this post you will learn 10 differences about Inbound Marketing and Outbound Marketing, you can also draw your own conclusions about which is most effective for your business.

Inbound Marketing VS Outbound Marketing

In today’s world we want marketing to become something that is not intrusive to society, as time goes by, the system evolves, each time users look for information about the content to see.

Companies should no longer generate content because they think it is good, rather they should know the client about their current needs and problems.

Companies must create those types of content that fulfill a primary requirement within each phase implemented in their Marketing strategies.

That type of intrusive marketing has become a nuisance and has taken a backseat in the current Marketing.

That is why the GPS Marketing Agency designed 5 arts, each with two different definitions about Inbound Marketing & Outbound Marketing.

During the graphics it would be important to download the ebook about Inbound Marketing and about Content Marketing, you will be able to know more about these two great terminologies and help you open your mind a little more when designing marketing strategies.

10 differences items

Inbound Marketing:

User centered.
Attracts the consumer.

Outbound Marketing:

Focused on the product.
Interrupts the client.

Inbound Marketing:

Bidirectional communication.
Uses digital media.

Outbound Marketing:

Unidirectional communication.
Uses traditional media.

Inbound Marketing:

You Reach a specific audience.
Seeks to entertain and educate.

Outbound Marketing:

You reach a massive audience.
Seeks to sell.

Inbound Marketing:

Requires a small budget.
Bring value.

Outbound Marketing:

Requires a hight budget.
Does not contribute or provides little value.

Inbound Marketing:

Customers come for search engines, websites, blogs….
Easily measurable results.

Outbound Marketing:

The client is looked for by notices of newspapers, tv radio, flyers.
Difficult to measure impact.

Conclusion

I hope that in this graphic article you liked it and you have known a bit the difference between Inbound Marketing and Outbound Marketing.

It is very important to take into account these differences because when creating marketing strategies, you can identify which are the most effective for your company and budget.

Inbound Marketing today is without a doubt a very effective system for the training of prospects and loyalty of the current client, if you want to know more about this incredible methodology, I invite you to contact an agency specialized in the subject such as GPS Marketing.

You can also have information in our portal in Spanish in the following GPS link and know companies that are implementing this methodology as they are companies in the construction sector METROBLOCK and the entertainment sector SFCSTRIKER.

José Luis Gutiérrez Ceron

José Luis Gutiérrez Ceron Industrial engineer, emphasis on quality processes, Master in Marketing Management, postgraduate in Inbound Marketing and branded content, I have worked in the creation of content, creation of digital strategies, 10 years of experience in event strategies and brand development. During the last 5 years I am related to the whole digital marketing environment, using digital tools to empower companies.