Create content offers.
For the creation of content offers in advertising campaigns is not much different to what is applied in Inbound Marketing, based on the creation of content for SEO or natural dissemination in the social networks.
The difference lies in using new channels to help spread the contents and can become more viral, in order to share and reach more people.
Create a tracking system.
The tracking system of advertising campaigns can be simple or sophisticated depending on the case.
If the company is starting in the publicity of social networks, the recommendation is to create a simple tracking, having clear action, target audience and the channel. So over time you can start to create a more effective analysis with greater profitability and with less investment.
The ways to measure the profitability of the ads can be:
Predictive analysis: Consists in giving a value to each contact obtained through the campaign, being the case of a person who downloads a content offered.
Deductive analysis: It is when the closed purchase cycle is considered and all the data has been collected, in other words, the contacts that have managed to become customers and estimate how much each one has cost.
There is an important point and it is the frequency of analysis of the data, since the announcements must be monitored with daily frequency level, there are monitored software of social networks that help to deliver immediate results and summarized daily.
Conclusion.
Currently, companies must focus on the generation of content based on a marketing strategy stipulated by the marketing department, through an identification of the Buyer Persona and an in-depth analysis of how it has evolved over time.
Inbound Marketing is said to be the latest trend in digital marketing and how companies should focus their strategies in order to meet the needs and solutions of the problems of users.
The social media ads within marketing strategies are very important, achieving an acceleration in the customer’s purchase process, through advertising, it is possible to increase the web traffic and the capture of leads.
It is necessary to be clear within the budget a quota of the investment of the promotions in the different social networks, in order to accelerate the process of the marketing strategies.
We at GPS Marketing are specialists in the subject of Digital Marketing and in the use of all digital platforms. Meet our articles in Spanish at the following GPS link.
Also, companies such as METROBLOCK and SFCSTRIKER use our services in the area of Digital Marketing.