In this post you will learn more about advertising ads on different platforms, how to create content and the correct configuration that should be taken into account.
Social Media Ads
In social media ads, an endless amount of content is becoming increasingly important in the marketing strategies of companies, with social media being a fundamental pillar in Inbound Marketing.
Within the digital marketing agencies, advertising is used to accelerate the process of content dissemination and also the purchase process.
While it is true that Inbound Marketing can be done without investing in advertising on social networks, it is a long process that takes a long time, where companies are not willing to wait and for them their investment would not be profitable. Now it is important to allocate a budget to advertising investment to boost and accelerate the dissemination of content in Inbound Marketing by the company.
It must be clear that advertising should be less and less intrusive, maintaining the working methodology of Inbound Marketing, but always obtaining the reach among users. The social networks Marketing every day are offering more visual functions of the announcements, data collection and statistical analysis.
Characteristics of social networks.
One of the characteristics is that it does not focus so much on direct sales, but rather on the linking of the user, on linking quality content to generate trust and be able to conduct it in the sales process.
The second feature is to focus on content as a main piece, the greater the capacity of the company to generate content, the greater the scope to achieve.
The third is the visual attraction because in social networks there is a constant competition for advertising space, the content must be attractive, such as videos and images and the message is also part of the content.
The fourth is the incorporation of social elements such as Facebook incorporates social elements to help improve the results, icons like, comment and share.
Create content offers.
For the creation of content offers in advertising campaigns is not much different to what is applied in Inbound Marketing, based on the creation of content for SEO or natural dissemination in the social networks.
The difference lies in using new channels to help spread the contents and can become more viral, in order to share and reach more people.
Create a tracking system.
The tracking system of advertising campaigns can be simple or sophisticated depending on the case.
If the company is starting in the publicity of social networks, the recommendation is to create a simple tracking, having clear action, target audience and the channel. So over time you can start to create a more effective analysis with greater profitability and with less investment.
The ways to measure the profitability of the ads can be:
Predictive analysis: Consists in giving a value to each contact obtained through the campaign, being the case of a person who downloads a content offered.
Deductive analysis: It is when the closed purchase cycle is considered and all the data has been collected, in other words, the contacts that have managed to become customers and estimate how much each one has cost.
There is an important point and it is the frequency of analysis of the data, since the announcements must be monitored with daily frequency level, there are monitored software of social networks that help to deliver immediate results and summarized daily.
Currently, companies must focus on the generation of content based on a marketing strategy stipulated by the marketing department, through an identification of the Buyer Persona and an in-depth analysis of how it has evolved over time.
Inbound Marketing is said to be the latest trend in digital marketing and how companies should focus their strategies in order to meet the needs and solutions of the problems of users.
The social media ads within marketing strategies are very important, achieving an acceleration in the customer’s purchase process, through advertising, it is possible to increase the web traffic and the capture of leads.
It is necessary to be clear within the budget a quota of the investment of the promotions in the different social networks, in order to accelerate the process of the marketing strategies.