In this article you will learn the meaning of the blog, how to generate visits, how to create a blog and content for it, continue reading this wonderful article below.
What is a blog
A Blog is a written document where a series of information is generated on specific topics in which the subject to be communicated is located.
In a Blog they can deal with personal issues or specific topics to communicate, the important thing is to express contents that do not damage the integrity of anyone and generate information that impacts the visitor.
The most important thing is to create a community that becomes followers of your content, in order to become a reference blog within the search engines.
In many cases Blog was created with scattered contents but without a clear objective. Currently, these types of Blog have undergone significant changes in order to obtain content that is friendly, shareable and relevant in the Internet industry.
Nowadays the Blogs have become part of the companies as an important tool to achieve interactivity within their audience, in order to resolve any doubt that the client may have.
Companies need to create appropriate content and focused on issues that solve a problem that customers have, for this reason the Blog generates that type of information that the user’s current system is requesting.
How to generate visits to my web page
To generate visits to your web page and to your Blog, you have to focus on the content of value and the SEO On Page and SEO Off Page settings so that users can find you more easily.
At the moment of being clear about the content that will be generated for the community and the SEO configuration, they follow a series of steps such as the internal or external link building that will be directed to the different sub-pages of our web portal, this in order to interweave content in the best way, is just an example of the many functions that exist.
It is necessary to be clear at the present time that there are many programs to create web pages or Blog and in these pages you can manage to program what is contained in SEO terms. Of course, if the configuration is done by an expert in the subject of SEO it would be much more rewarding and secure its configuration, more advanced steps would be obtained by the programmer in which he knows and can help us to move faster within the SEM search engines.
The other way to generate visits to your website is to create valuable content, for our team in the GPS Marketing agency the most important and first that SEO is to generate valuable content and direct it towards an audience through which your community follows you, having in the end better results, since they meet all the parameters of your Buyer Persona.
As they say in the world of marketing, content is king, but you have to focus on the content that is directed towards your Buyer Persona and the pain points they have.
When we refer to the pain points, we focus on their problems or needs they have and that is why they will look for you and begin to generate interactivity with your content, this is the moment where you will begin to create a loyal audience , becoming a reference of the subject.
How to make a Blog
To be able to make a Blog first of all is to be clear about its objective, if it is to create a single content in particular or if it is to create a personal / business blog or if it is to have a Blog within your web page to create content for your audience .
After you identify its use, the next step is to open an account in the different programs mentioned in the following subtopic, then create a title, subtitle, the body of the written content, the images, the selection of share buttons, the labels and by Last the design that you will give to the structure of the presentation.
Finally, have the initiative to start creating content that you like and you can generate a volume of topics that you can easily handle and as you gain experience, you advance in more advanced topics, keyword research and SEO configuration.
Always bear in mind that the content must always be of value to your audience. “Buyer Person”.
How to create a free Blog
Create a free Blog is super simple, in my recommendation if you want to have a quick blog, easy to use, you can have immediate domains, create content, share and a series of topics such as internal design, Blogger is the most recommended.
Just use a Gmail account you can access the platform, now if you want something a little more advanced WordPress is the best option for being more complete and professional with multiple options, statistics and is easy to use.
These are two of the programs that most appeal to me to use and the experience I have had with them in a personal case.
In GPS Marketing we use a Blog by code HERE, which is a subpage of our website and where we place all the content that we have detected by our Buyer Person.
In Inbound Marketing, the Blog is the backbone of the Inbound strategy for a company, because through this it will generate the largest volume of suitable content for your audience and through these contents you will be able to create a communication bidirectional, interactivity with your audience and share the created contents with many other tools, in order to reach the largest volume of clients in order to build loyalty, educate and accompany them through the purchase funnel to the sale.
It is very important to have a Blog within the Inbound Marketing strategy so that the company can get to know the needs of their ideal client and be able to solve their problems.
If you want to know more about how to create a blog and create content for it, I invite you to request the support of a specialized Digital Marketing agency such as GPS Marketing.