In this post you will learn interesting topics such as the meaning of SEM and how this technique can help your company to implement it within the Inbound Marketing methodology.
What is SEM?
The SEM is a very important tool to give visibility in the search engines of the result pages. (SERPS).
The SEM is characterized by the positioning in the search engines, by the payment in search engines PPC, this in order to give greater visibility to the website, obtaining better results in the search engine.
Google Ads the Google page through which ads related to advertising are generated, in this tool you can make different types of ads, text, videos, etc.
For companies this technical type is very effective, which results in immediate results based on your key words that you have related. If the user clicks on your ad and is directed to your web page, it is the moment where the payment is generated to the sponsor.
The selection of words (SEO) is very important, since it will make it easier for us to know in depth how users are looking for that term.
That said, having the right keywords, the increase in clicks on our ads will increase, have a better response and at the end of the report we would obtain results with higher percentages.
The meaning of SEM (Search Engine Marketing) acronyms in English, with the SEM can be positioned immediately and through words or terms.
SEM for PPC or Pay-Per-Click advertising
The pay per click is when we talk about paid advertising, as it says its term is paid per generated click.
The concept of PPC are advertising models where the company pays for each click echo in the system. In the PPC advertisers pay to get the first positions, of course everything depends on the existing competition at the moment, the more advertisers there is on that word, the higher the value to pay for the keyword. So the sponsor who pays more for that word will appear in the first places of the search engine
One of its fundamental advantages is the ability to provide visibility immediately in the main search engines. Definition of PPC Here.
Advertising on Google is purchased per click, it will be paid each time a user clicks on the ad.
Being an auction format, there will be a certain volume of people who will bid for that space and decide at the end which will be the maximum price to pay.
Google analyzes how much each advertiser is willing to pay, depending on price and quality, this is measured by the Quality Score, based on that concept defines which advertiser will come out in first position.
The most important parameters of the SEM is the CTR and Quality Score are two parameters that Google has more in mind to make an advertising campaign.
The CTR (Click-Through-Rate) is the click ratio: It consists of the percentage of clicks of an ad. The CTR is calculated using a formula: number of clicks the ad receives, on the number of times it has been seen, multiplied by 100. That is, if an ad has been viewed 100 times and clicked by 10 users, its CTR will be 10%.
The QS (Quality Score): It is a Google parameter that goes from 1 to 10 and determines the quality level of the campaign. The Quality Score measures the quality of the campaign globally, but also analyzes the level of keywords and ad groups separately.
The objective of any campaign is to reach higher levels of CTR and QS in order to reduce costs and increase results. Data to keep in mind: the minimum percentage for Google is 7, that data is neither negative nor positive, now if it is achieved from 8 to 10 Google will award it giving a lower cost to pay in the ads. More information here.
The concordance in online advertising refers to the possibility of filtering or restricting the keywords by which our ads will be published in the search engines.
Establishing the correct match will help us achieve qualified visits in our ads.
Now to generate a campaign in Google Ads you must first establish research parameters, such as: search in Google how are those keywords within the search engine, how users are searching for the terms, search trends in Google Trends, we have other tools such as the same Google keyword planner, also others that are paid to give a more comprehensive report, but its free part will help us to give results like SEMrush, SEOprofiler.
I invite you to read the following Post about SEO, you will find important steps that will help them in how to learn to have a basic knowledge on the subject.
For the Inbound Marketing, attracting customers in an organic way is the best way, always with the purpose of fulfilling their needs and solving their problems. There is no doubt that the SEM is a fundamental tool to accelerate the process and nowadays companies always place the TIME parameter first.
This system will help us attract clients faster and obtain short-term results. The important thing here is to use the SEM for Inbound Marketing in this way:
Instead of selling a product immediately, such as “buy CRM software for your company”, only one advertisement will be made using these words.
Now if it is through Inbound Marketing and users are still at the top of the funnel, that is, those who still do not know if they want to buy CRM software, but have a problem. Example: You want to know what is the most simple and effective CRM software in the market.
Getting to attract these potential customers who are in the wide part of the funnel is a longer and more complex task, but their results end up being better, since the competition of advertisers is lower, the price of advertising cheaper and the ads are adapted better to the users.
If you want to know more about the meaning of SEM and know how it can help in your company do not hesitate to contact a specialized agency such as GPSMarketing.